Other Useful Books

How To Build A Website And Stay Sane is only one of many books that will help guide you along the way to putting your business online. These are some of the other books you may find useful.

The Cluetrain Manifesto: The End of Business As Usual The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls and David Weinberger.
Book site: www.cluetrain.com
Buy online: Barnes & Noble
This book is a couple of years old now, but it seems the ideas in it still haven't really sunk in for most people. The Cluetrain Manifesto will open your mind about how business can use the Internet. As the book attempts to illustrate, business isn't about rules and strategies and procedures: it's fundamentally about people communicating. Markets aren't just built and controlled, they self-form around that communication, and anyone who wants to be successful in business on the Internet needs to understand how the process takes place.

Unleashing the Idea Virus Unleashing The Ideavirus, by Seth Godin.
Book site: www.ideavirus.com
Buy online: Barnes & Noble
Available both as a hard copy and as a free PDF download, this is a book that practices what it preaches: that some ideas are like a virus, replicating through society at an amazing rate. If you wish your marketing was like that, read this book. It will show you how to turn your marketing into something that will take on a life of its own, spreading in a way you couldn't have imagined. And yes, by listing this book here I'm effectively a carrier of the virus, but this is one I'm very happy to pass on.

Don't Make Me Think! Don't Make Me Think, by Steve Krug
Book site: www.sensible.com
Buy online: Barnes & Noble
The subtitle says it all: "A Common Sense Approach to Web Usability". This book should be compulsory reading for anyone who has a say in how your site is designed, either graphically or structurally. If visitors find your site hard to use, they just won't use it - it's as simple as that. This book shows you how to make your site as easy to use as possible.

The E-Myth Revisited The E-Myth Revisited, by Michael E. Gerber
Book site: www.e-myth.com
Buy online: Barnes & Noble
Despite its name this book has nothing directly to do with e-commerce, or in fact electronic-anything: in this case the 'E' stands for "Entrepeneurial". Subtitled "Why Most Small Businesses Don't Work And What To Do About It", this book should be required reading for anyone taking their business online. It aims to change the mindset of business owners and managers by helping them systematise their business.

Drilling Down: Turning Customer Data Into Profits With A Spreadsheet Drilling Down: Turning Customer Data into Profits with a Spreadsheet, by Jim Novo
Book site: www.jimnovo.com
Buy online: Barnes & Noble
Measurability is one of the greatest things about running an online business. It's possible to obtain hard figures on just about every aspect of user behaviour on your site. However, sometimes it's hard to know what to do with all those figures. Data is no good unless you can interpret it, and that's what Drilling Down is all about.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Planning Your Internet Marketing Strategy, by Dr. Ralph F. Wilson
Book site: www.wilsonweb.com
Buy online: Barnes & Noble
If your business is going to be successful online you need to have a purpose: it's not enough to just create a site for the heck of it. This book walks you through the critical planning stages of developing a purpose and a strategy for your online business, ensuring you aren't wasting time with things that aren't likely to work. I can't recommend Dr. Wilson's writings enough: he's an Internet veteran who writes classic after classic. Make sure you check out his other publications too.

The Design Of Everyday Things The Design Of Everyday Things, by Donald A. Norman
Buy online: Barnes & Noble
One of the most respected books ever written on the subject of usability in design and engineering. This book is a "must have" for design practitioners in any field: interface designers, information architects, mechanical engineers, and anyone else who designs something which will be used by other people really should read this book.

Secrets of Successful Web Sites Secrets Of Successful Websites, by David Siegel
Book site: www.secretsites.com/classic
Buy online: Barnes & Noble
David Siegel was in many ways responsible for triggering the paradigm shift from "Web as text medium" to "Web as graphical medium" with his seminal work Creating Killer Websites. His follow-up book, Secrets Of Successful Websites, examines issues relating to the management of website development projects. Although it's primarily aimed at developers rather than business owners and is now quite old (there are classic quotes like "more than 300,000 businesses in the United States now have access to the Internet" - I think more people in my suburb have net access than that now!), you may still find it a fascinating and useful insight into how larger web developers manage their projects.