Use this form to help you perform an assessment of your competitors' sites, or of your own site prior to (and then again after!) a redevelopment. It acts as a checklist-based assessment mechanism that will give you an actual numeric score at the end. Make a few copies and use them when browsing the web.
To use the form, spend some time looking over the site with this checklist in hand then go through each specific question and click on the scale from "No" to "Yes" as appropriate. If in doubt about any point, select the center (default) value. Once you finish answering the questions click the button at the end to see the site score.